AI sales agent for Instagram and WhatsApp
Turn Instagram and WhatsApp DMs into qualified leads.
NudgeDesk answers every enquiry 24/7, qualifies and scores the lead, sends them to your booking link, follows up inside the 24‑hour messaging window, and hands the ones that need a person to your team.
- Respond
- to every message, 24/7
- Qualify
- and score every lead
- Follow up
- inside the 24-hour window
Nobody can be there for every message.
Someone messages at night
They've seen your post and want to know if Saturday's free. You're asleep. By morning, they've booked with whoever answered.
Someone messages while you're busy
The team's with customers and the phone's face down. The inbox fills with people waiting for a reply that isn't coming yet.
Someone says “I'll think about it”
They liked the price. They meant it. They just needed a nudge while the conversation was still warm.
Nobody follows up
Not because nobody cares. Because nobody had time to go back through every quiet conversation before it went cold.
It’s not another chatbot.
Real customers ask two things at once, go off script and ask things you never planned for. A flow-based bot needs a path for every one of those. NudgeDesk understands what they’re actually asking.
You build the conversation.
- Every question needs a path drawn in advance
- Anything off the path falls through
- Changing an answer means editing the flow
You teach it your business.
- Add your Knowledge: prices, services, policies and the questions you get every day
- Set its Assistant Voice & Rules: how it sounds and the rules it follows
- It understands what customers actually ask, including in other languages
- Our team helps you set it up
how much is it and whats included? might bring my partner
It's $85 per person, which covers ingredients, equipment and a glass of wine. Bringing your partner is no problem at all. Do you have a date in mind?
Answers both questions from your business information, then moves the conversation on with one question.
Respond. Qualify. Follow up.
Three jobs nobody on your team can do around the clock. NudgeDesk handles them, and hands over the moment a person is needed.
- 01
Respond
Answers Instagram and WhatsApp messages 24/7, from your Knowledge and in your Assistant Voice. It reads what people actually write, including in other languages, and says so when something isn't covered.
Exampleis saturday still on? and whats included?
It is! Saturday's at 11am and includes all ingredients and a glass of wine. Is it just you, or are you bringing someone?
- 02
Qualify
Asks the questions that decide fit, one at a time, and matches each person to the right option. Every lead gets a score, a one line summary and a stage in your pipeline.
Exampleme and my sister, we're both beginners
Scored 90 · Hot · ready to book - 03
Follow up
When an interested lead goes quiet, it follows up automatically inside the 24 hour messaging window. It never keeps messaging after the window closes.
ExampleWent quiet · follow-up inside 24hHi again! Happy to send the booking link whenever you've picked a date.
Instagram and WhatsApp. One sales workflow.
People find you on Instagram and message you on WhatsApp. NudgeDesk answers on both, and every conversation lands in the same inbox and the same pipeline.
- Direct messages, answered and qualified
- Comment replies: waiting on Meta's review, not available yet
- WhatsApp Business conversations, answered and qualified
- Follow-ups inside WhatsApp's 24 hour window
One inbox
Every conversation from both channels, marked by channel
One pipeline
Every lead scored and staged the same way
One team
Anyone can pick up a conversation that needs a person
Built for businesses where the sale starts with a message.
NudgeDesk stays on the conversation. At midnight. Mid-shift. And when someone goes quiet, it follows up inside the 24‑hour messaging window.
NudgeDesk knows when to get out of the way.
Some conversations need a person. When one does, NudgeDesk flags it in your Needs you queue and emails your team, so someone can step in.
I emailed about a refund a week ago and heard nothing.
I’m sorry about that. I’ve passed this straight to the team so a person can sort your refund out with you.
- 01
It flags the conversation
Complaints, refunds and questions outside your Knowledge go to your Needs you queue, and your team gets an email.
- 02
You take over
Switch the AI off on that conversation and reply yourself. It stays out of the way until you switch it back on.
- 03
Or draft it with AI
Let NudgeDesk draft the reply, then edit it and send it yourself.
Hear it from a customer.
“I went from spending hours every night responding to an increasing number of DMs on our Instagram channel to having essentially the night to myself.”
Video · 1:27 · Recorded by Matt
Set up with you, not left to you.
You teach it your business. Our team connects your channels, sets up your Knowledge and Assistant Voice & Rules with you, and tests it before it goes live. Usually three to five working days.
- 01Connect
We connect your channels
Your Instagram and WhatsApp accounts are connected to NudgeDesk as part of setup. You don't need a developer.
- 02Teach
We set up your Knowledge and Voice & Rules with you
Your prices, services, dates and policies, and how it should sound. You can update them yourself whenever things change.
- 03Go live
We test it together, then it goes live
You see how it handles your real questions before it answers a single customer. Once it's live, you can switch it off on any conversation.
Taking payments through Razorpay? It can be connected to your NudgeDesk account too. Razorpay’s own onboarding usually takes one to two days.
From $149 USD a month.
Plans are priced by conversations: one person in one calendar month, however many messages it takes. Each plan includes a set number, and extra conversations are billed at the plan’s published rate. Every plan includes Instagram and WhatsApp, a shared team inbox and human handoff. Try NudgeDesk free for 14 days, or subscribe immediately if you’re ready to get started.
Before you ask.
NudgeDesk is an AI sales agent for Instagram and WhatsApp. It answers and qualifies enquiries 24/7 from your business's Knowledge, scores and stages every lead, follows up with interested people inside the 24 hour messaging window, and hands conversations to your team when a person is needed.
Instagram direct messages and WhatsApp, both included on every plan. Automated replies to Instagram comments are waiting on Meta's review and aren't available yet.
Flow builders make you draw every path a conversation can take, and anything off the path falls through. NudgeDesk reads what the person actually wrote and answers from your Knowledge, in your Assistant Voice and within your rules.
You give NudgeDesk your Knowledge (prices, services, policies and common questions) and set its Assistant Voice & Rules (how it sounds and the rules it follows). You're not training an AI model, and our team helps you set it all up.
Yes. NudgeDesk answers and qualifies conversations around the clock, including nights and weekends. Follow-ups work differently: they only go out inside the 24 hour messaging window.
Yes. NudgeDesk supports multilingual conversations, so customers who don't write in English can still get an answer.
It asks the questions that decide fit, like location, dates, group size or eligibility, one at a time. Each lead gets a score, a one line summary and a stage: new, warm, hot, needs you, won or cold.
If an interested lead goes quiet, NudgeDesk can follow up automatically. Follow-ups only go out inside the 24 hour messaging window, so it won't keep messaging people after it closes. Quiet leads also sit in one list, so your team can follow up by hand.
NudgeDesk flags it in your Needs you queue and emails your team. That covers complaints, refunds and anything outside your Knowledge, where it's set up to say so rather than guess. Anyone on your team can switch the AI off on that conversation and take over.
Usually three to five working days. We connect your channels, set up your Knowledge and Assistant Voice & Rules with you, and test it together before it goes live.
Plans start at $149 USD a month and include a set number of conversations. A conversation is one person in one calendar month, however many messages it takes. Messages your team sends by hand, follow-up messages and your own testing don't count. Conversations above your plan's limit are billed at its published overage rate.
The AI keeps working, and conversations above your plan's limit are billed at its published overage rate: $0.20 each on Launch, $0.15 on Growth and $0.10 on Scale. We won't cut your leads off mid-month or force you into an upgrade.
Meta charges its own per message fee for business-initiated WhatsApp template messages, billed at cost through your dashboard. Replies inside WhatsApp's 24 hour window don't carry that fee.
Payments are optional. If you use Razorpay, it can be connected to your NudgeDesk account. Razorpay's own onboarding usually takes one to two days.
Yes, 14 days, and you don't need a card to start it. The trial is optional: already convinced? You can subscribe immediately and skip the trial. Monthly plans are month to month, so you can cancel any time.
Stop losing conversations because nobody was there to answer.
Start a 14-day free trial, no card needed. Or book fifteen minutes with us: bring the questions your customers ask most and we’ll show you how NudgeDesk would handle them and where it would hand over to your team.
- 1We walk through your most common enquiries
- 2You see how it qualifies and scores them
- 3We show you where it hands over to your team
- 4Straight answer on what it can't do yet