Legal

Privacy Policy

Last updated 23 July 2026

NudgeDesk is a product operated by Ahvan Digital (“NudgeDesk”, “we”, “us”). This policy explains what personal data we handle when a business uses NudgeDesk to answer and manage Instagram and WhatsApp conversations, and what rights you have over that data.

We handle two kinds of people’s data: the businesses that sign up for NudgeDesk (our customers), and the people who message those businesses on Instagram and WhatsApp (end users). For end-user data passing through the service, our customer is the data controller and NudgeDesk acts as their data processor.

01Who we are

The data controller for customer accounts is Ahvan Digital, operating the NudgeDesk service. You can reach us about any privacy matter at hello@nudgedesk.io.

02Data we collect

Account data. Name, business name, email address, and login credentials when you create an account.

Billing data. Billing contact and the payment details needed to charge your subscription. Card numbers are handled by our payment processor, not stored on our servers.

Platform data. When you connect your Instagram and WhatsApp Business accounts, we access the messages, conversation history, contact profile information and business catalog needed to reply to and manage those conversations on your behalf.

Usage data. Log data, device and browser information, and analytics about how the dashboard is used, so we can keep the service secure and working.

03How we use data

We use the data above to:

  • Provide the service: read, draft and send replies, qualify leads and route conversations.
  • Set up and maintain your account and billing.
  • Keep the service secure, prevent abuse and debug problems.
  • Communicate with you about your account and support requests.
  • Improve the product in aggregate. We do not sell personal data, and we do not use the content of your end users’ messages to train models for other customers.

04Meta platform data

NudgeDesk connects to the Meta platforms (Instagram and WhatsApp) through the official Meta APIs. Our use of information received from those APIs follows the Meta Platform Terms and Developer Policies. We only request the permissions required to deliver the features you enable, we use platform data solely to provide and improve those features for you, and we do not transfer it to data brokers or use it for unrelated advertising. If you disconnect a Meta account or delete your NudgeDesk account, we stop accessing that platform data and delete it in line with the retention section below.

05Sharing and subprocessors

We share data only with service providers who help us run NudgeDesk, under contracts that require them to protect it. These include cloud hosting, our payment processor, error and analytics tooling, and the Meta APIs themselves. We may also disclose data where required by law. We do not sell personal data.

06Retention

We keep account and conversation data for as long as your account is active. When you close your account or ask us to delete data, we remove it within 90 days, except where we must keep records to meet legal, tax or security obligations.

07Your rights

Depending on where you live, you may have the right to access, correct, export or delete your personal data, to object to or restrict how we use it, and to withdraw consent. To exercise any of these, email hello@nudgedesk.io. If you are an end user who messaged a business, please contact that business first, since they control your data; we will help them respond.

08Security

We protect data in transit and at rest, restrict internal access to what is needed, and review our security practices regularly. No system is perfectly secure, but we work to keep the risk low and will notify affected users and regulators of a breach where the law requires it.

09International transfers

We may process data in countries other than yours. Where we do, we rely on appropriate safeguards, such as standard contractual clauses, to protect it.

10Changes to this policy

We may update this policy as the product changes. We will post the new version here and update the date at the top. If a change is significant, we will tell account holders directly.

11Contact

Questions about this policy or your data? Email hello@nudgedesk.io.